Newbody Apparel and Activewear

Newbody is a Swedish direct-sales retail brand renowned for offering everyday basics, including socks, underwear, and activewear. Founded in 1987 in Gothenburg, Sweden, the company pioneered a direct-selling fundraising model designed to help sports teams, clubs, and school classes earn money for trips, camps, and group activities by selling high-quality clothing essentials.

The brand has remained a staple across the Nordic region, expanding operations into countries like Norway and Finland under the Newbody Family corporate umbrella. Products are sourced and manufactured internationally across multiple partner facilities worldwide, adhering to standard European textile and quality control guidelines.

Newbody operates under the parent company Newbody AB (part of Newbody Family AB), maintaining its headquarters and core operational center in Gothenburg, Sweden. The family-owned Swedish organization continues to focus on community-driven youth sports support and educational fundraising solutions.