O'Neill lifestyle and surf wear

O'Neill is an iconic American surf lifestyle brand founded in 1952 by Jack O'Neill in Santa Cruz, California. The brand is legendary in the surfing community for inventing the first neoprene wetsuit, which revolutionized cold-water surfing. Over the decades, it expanded from a local surf shop into a global apparel powerhouse.

Today, the brand's ownership is split by region. The O'Neill family retains ownership in the United States, while the international trademark rights (covering Europe, Asia, and other regions) are owned by the Logo International B.V. group based in the Netherlands. Manufacturing is distributed globally, with production facilities primarily located in Asia to serve its international retail network.