OldTown White Coffee roasted coffee beans

OldTown White Coffee is a prominent Malaysian brand that originated in Ipoh, Perak, in 1999. It is inspired by the traditional white coffee culture of the region, characterized by coffee beans roasted with margarine to achieve a smooth, creamy flavor. The brand quickly expanded from a manufacturer of instant coffee mixes to a widespread chain of café outlets across Southeast Asia.

The product is primarily manufactured in Malaysia, where the company maintains large-scale production facilities to supply both its retail products and its restaurant chain. In 2018, the brand underwent a significant ownership change when it was acquired by JDE Peet's (formerly Jacobs Douwe Egberts), a Dutch-based global leader in the coffee and tea industry. Today, OldTown remains a symbol of Malaysian culinary heritage while operating under the umbrella of a global beverage powerhouse.