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Odlo is a premium sports performance brand, originally founded in Oslo, Norway, by Odd Roar Lofterød Senior in 1946. The brand gained international fame for its pioneering functional underwear and technical sports gear, particularly for winter sports like cross-country skiing. In 1986, the company moved its headquarters to Switzerland, where it continues to design and develop its high-performance collections today.
While the brand maintains its Swiss design heritage, its manufacturing is distributed across Europe and Asia, with a significant portion of its production occurring in its own factory in Romania. Odlo is currently owned by Monte Rosa Capital, a Swiss-based investment firm that acquired the brand in 2020. This ownership transition has allowed Odlo to continue its growth as a leading European technical apparel provider while remaining headquartered in Hünenberg, Switzerland.
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