Stimorol Liquorice Flavour chewing gum

Stimorol is a classic chewing gum brand with deep roots in Denmark, originally introduced in 1915 by the Danish company Dandy. For decades, it was a staple of Scandinavian candy culture, known for its distinctive flavors like Liquorice and Original.

In 2002, the brand was acquired from Dandy by Cadbury-Schweppes, which later became part of Kraft Foods and eventually Mondelēz International. As of 2023, the brand underwent a significant ownership change when Mondelēz sold its gum business in developed markets (including Europe and North America) to Perfetti Van Melle. Today, Stimorol is managed by this Italian-Dutch confectionery giant. While production was historically centered in Vejle, Denmark, manufacturing now occurs across multiple facilities in Europe to serve the global market.