Equate Gentle Body Wash

Equate is a prominent private-label brand widely recognized as the house brand for Walmart. The brand focuses on providing affordable alternatives to national personal care and health brands, maintaining a presence in markets such as the United States and Canada. The Gentle Body Wash featured in the image is specifically labeled for the Canadian market, as indicated by the English and French bilingual text.

Ownership of Equate lies entirely with Walmart Inc., an American multinational retail corporation. Originally, the Equate brand name was owned by a separate company before being acquired by Walmart to serve as their primary health and beauty private label. While many Equate personal care products for the North American market are manufactured in Canada and the United States, the production footprint can include multiple international locations depending on the specific product line.

Walmart Inc., headquartered in Bentonville, Arkansas, remains the ultimate owner and distributor of the brand globally. The brand's success is rooted in its strategy of offering value-tier products that compete directly with premium household names in the pharmaceutical and cosmetic industries.