Carrera Drones

Carrera is a world-renowned brand synonymous with slot car racing and high-performance remote-controlled vehicles, including a diverse line of drones. The brand's journey began in Germany in 1963, introduced by Josef Neuhierl. Over the decades, it has established itself as a leader in the toy and hobbyist market, known for quality engineering and licensing partnerships with major automotive and entertainment brands.

While the brand's creative design and engineering roots remain firmly in Europe, the physical manufacturing of Carrera drones and toys is primarily conducted in China to leverage specialized electronics production hubs. This allows the brand to maintain competitive pricing while integrating complex flight stabilization and camera technologies into their aerial products.

Today, Carrera is part of the Carrera Revell Group. The group was formed following the acquisition of Carrera by Quantum Capital Partners and its subsequent merger with the model kit giant Revell. The ultimate ownership lies with the Carrera Revell Group, headquartered in Salzburg, Austria, ensuring that the legacy of German-engineered play continues under a unified European corporate umbrella.