Dolmio Red Wine & Italian Herbs Pasta Sauce

Dolmio is one of the most recognizable brands in the UK and Australian markets, known primarily for its Italian-style pasta sauces. Despite its strong association with Italian cuisine through its branding and marketing, the brand was actually created by Mars, Incorporated. It was originally launched under the name 'Alora' in 1985 before being rebranded to Dolmio in 1989. The brand is famous for its long-running 'Dolmio Day' advertising campaign featuring puppet characters.

The manufacturing of Dolmio products takes place in several locations to serve different global markets. For the UK market, production has historically been centered in King's Lynn, Norfolk, while for the Australian and Oceanic markets, manufacturing is typically handled at Mars Food facilities in Wyong, New South Wales. The raw ingredients, particularly the tomato paste, are sourced globally from major tomato-growing regions.

Today, Dolmio remains a flagship brand under the Mars Food & Nutrition division, a segment of the American multinational corporation Mars, Incorporated. As of 2024 and looking toward 2026, Mars continues to manage the brand as a private, family-owned global leader in snacking, food, and pet care services, maintaining its headquarters in McLean, Virginia, USA.