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Orbit is one of the world's most recognizable chewing gum brands, celebrated for its sugar-free formula and dental health benefits. The brand was originally launched by the Wm. Wrigley Jr. Company in the United States in 1944 as a wartime replacement for other gums, though it was later discontinued and reintroduced in the 1970s internationally before returning to the U.S. market in 2001.
Today, Orbit is manufactured in multiple locations worldwide to meet global demand, with significant production facilities in Poland, France, and the United States. Its global reach is managed under the umbrella of Mars, Incorporated, which acquired Wrigley in 2008.
As of 2026, the brand remains under the ultimate ownership of Mars, Incorporated, a massive American multinational manufacturer of confectionery, pet food, and other food products. This ownership ensures that Orbit continues to be a staple in the oral care and snack categories across dozens of international markets.
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