Fitness Elastic Bandage

Fitness is a private label brand primarily sold through the Danish retail chain Søstrene Grene. The brand focuses on accessible sports and wellness accessories, including support bandages and gym gear. These products are typically manufactured in China to maintain competitive pricing for the retail market.

Søstrene Grene was founded in Aarhus, Denmark, in 1973 by the Knudsen family, who remains the ultimate owner and operator of the brand. The business model relies on global sourcing for its diverse range of products, with a strong focus on Scandinavian design aesthetics and retail experience.