Ted Baker polo shirt

Ted Baker is a globally recognized lifestyle brand that traces its roots back to Glasgow, Scotland, where it was founded in 1988 by Ray Kelvin. Originally established as a specialist shirt brand, it quickly became known for its quirky sense of humor, attention to detail, and distinct British character. The brand expanded rapidly into a full range of menswear, womenswear, and accessories, positioning itself as a premium high-street staple.

Historically a British-owned entity, the brand underwent a significant transition in 2022 when it was acquired by Authentic Brands Group (ABG), a large American brand management firm. Under this new ownership, Ted Baker has shifted toward a licensing-based model, where various global partners handle manufacturing and distribution. Consequently, the production of their clothing occurs in multiple countries across Asia and Europe, depending on the specific product line and regional licensee. In the UK and Europe, the operational side faced challenges in 2024, leading to restructuring of their retail presence while the brand continues to exist under the umbrella of its US-based parent company.