Coccolino Perfume Fiori di Tiarè & Frutti Rossi fabric softener

Coccolino is a world-renowned brand of fabric softeners, famous for its iconic teddy bear mascot. Originally launched in the 1970s, it was created by Unilever to provide a soft and fragrant finish to laundry. While it is known as Coccolino in Italy, Hungary, and other parts of Europe, the brand is marketed as Snuggle in the United States and Mimosín in Spain.

Manufacturing of Coccolino products takes place in various Unilever production facilities across Europe and other regions to serve local markets efficiently. As of 2026, the brand remains under the ownership of Unilever, a British multinational consumer goods giant. The brand continues to focus on concentrated formulas and long-lasting fragrance technologies, such as the 'Perfume' line featuring floral and fruity scents.