Yoplait Petits Filous Strawberry Fromage Frais

Petits Filous is a well-known brand of fromage frais specifically marketed for children, recognized for its vibrant packaging and nutritional content. The brand originated in France, stemming from the Yoplait cooperative, which was founded in 1965 by French dairy farmers who sought to market their products collectively under a single brand identity.

Ownership of the Petits Filous brand is currently a joint venture. General Mills, an American multinational food company, acquired a 51% controlling interest in Yoplait in 2011, while the French dairy cooperative Sodiaal retains the remaining 49%. In the UK and Ireland, where this specific packaging is common, the products are typically manufactured in France or other European locations through this partnership. The brand continues to be a staple in the dairy aisle, positioned as a source of calcium and vitamin D for growing children.