& Other Stories Fashion and Beauty

& Other Stories was launched in 2013 as a premium fashion brand under the H&M Group umbrella. Originally conceived as a beauty brand, it evolved during development into a one-stop-shop for fashion, footwear, accessories, and cosmetics. The brand is known for its three design ateliers located in Stockholm, Paris, and Los Angeles, which influence the distinct aesthetic of its collections.

While the brand's creative identity is rooted in Sweden, France, and the USA, its manufacturing is distributed globally. Like many large-scale fashion retailers, production takes place in a variety of regions including Europe and Asia to manage its diverse range of products from high-end leather goods to delicate skincare formulations.

As part of the H&M Group, & Other Stories benefits from the infrastructure of one of the world's largest fashion conglomerates. The ultimate ownership remains with the Persson family through their significant holdings in H & M Hennes & Mauritz AB, maintaining its status as a cornerstone of Swedish retail excellence.