Joolz strollers and nursery products

Joolz is a premium Dutch brand specializing in high-quality, ergonomic strollers and baby accessories. Founded in Amsterdam in 2004 by Emilie Slot, the company quickly established itself as a leader in sustainable parenting products, emphasizing stylish design combined with practical functionality. The brand is well-known for its commitment to positive design and eco-friendly initiatives, such as its reusable packaging and the 'Joolz Birth Forest' project where a tree is planted for every stroller sold.

While the brand's heart and design headquarters remain in Amsterdam, manufacturing is primarily centered in China to meet global demand while maintaining competitive pricing for premium hardware. In 2022, Joolz reached a new milestone in its corporate history when it was acquired by the Dutch investment firm HAL Investments. This acquisition provided the brand with the financial backing and strategic support needed to continue its international expansion and innovation in the nursery industry.