Laura Mercier Real Flawless Foundation

Laura Mercier is a luxury cosmetics brand founded in 1996 by the renowned French makeup artist Laura Mercier. The brand is famous for pioneering the 'Flawless Face' concept, focusing on natural-looking makeup. While the brand has French creative roots, it was established in the United States and has seen several corporate transitions over the decades.

Originally launched under a partnership with Neiman Marcus, the brand was later acquired by Alticor (Amway) and then Shiseido. In 2021, Orveon Global (backed by the private equity firm Advent International) acquired Laura Mercier alongside BareMinerals and Buxom. This move solidified the brand's place within a focused collective of prestige beauty labels. Production for high-end cosmetic formulations like the Real Flawless Foundation typically occurs in premium laboratories in Italy.