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Croky is a classic potato chip brand that holds a significant place in the European snack market. Originally founded in Belgium in 1966 by the Huyghe family, the brand was named after the family's pet parrot, which explains the iconic bird character still featured on their packaging today. While the brand was owned for a period by United Biscuits, it returned to Belgian hands in 2004 when it was acquired by the Roger & Roger company.
Today, the manufacturing is primarily centralized in Moeskroen, Belgium, where Roger & Roger operates a state-of-the-art production facility. This site produces a wide variety of snacks not only for the Croky brand but also for various private labels across Europe. The brand is particularly famous in the Benelux region for its unique flavors and thin-cut texture.
The ultimate ownership remains with Roger & Roger, a family-owned Belgian enterprise. This allows Croky to maintain its local identity and heritage while competing with global snack giants. The company continues to innovate within the savory snack category, ensuring that the legacy of the little parrot from the 1960s continues to thrive in modern retail environments.
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