On Cloud X 5 running shoes

On is a high-performance sportswear brand that has revolutionized the running world since its inception in Zurich, Switzerland. The brand was founded in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti with the mission to create a shoe that provides a 'cushioned landing and explosive takeoff.' Their signature CloudTec technology has become a staple for both professional athletes and lifestyle enthusiasts.

While the brand's design, engineering, and research happen at its Swiss headquarters, manufacturing is strategically located in Southeast Asia, particularly Vietnam, to leverage advanced textile and footwear production capabilities. As of 2026, On Holding AG remains the ultimate owner, operating as a publicly traded company on the New York Stock Exchange, maintaining its Swiss identity and global market reach.