Joom bags

Joom is an international group of e-commerce and fintech companies that was founded in 2016. While the brand is known for its cross-border marketplace that facilitates the sale of various products including bags, apparel, and electronics, it originated as a mobile shopping application. The products sold under the Joom umbrella, including their own branded merchandise or items sold on the platform, are typically manufactured in China to leverage the country's extensive textile and manufacturing infrastructure.

The company was founded in Riga, Latvia, by Ilya Shirokov and his partners. It has since expanded its operations globally, maintaining offices in several countries including Luxembourg and China. The brand represents a modern approach to digital retail, connecting consumers directly with manufacturers to offer competitive pricing on everyday goods. Joom remains an independent entity under its original founding structure, positioning itself as a major European alternative to global e-commerce giants.