Bama Essentials Active Deo insoles

Bama is a historic brand specializing in shoe care and insoles, originally founded in Germany. For nearly a century, it was known for its innovative 'Bama' footbed. The brand has transitioned ownership over the years, formerly being part of the American S. C. Johnson group.

In recent years, the brand underwent significant corporate changes. After being acquired by the Serafin Group, Bama was later sold to the Italian company Casali. Today, Casali, headquartered in Italy, is the ultimate owner of the Bama brand, continuing its legacy in the European shoe care market. Manufacturing takes place across various locations depending on the specific product line, utilizing global supply chains to distribute their 'Active Deo' and other comfort-focused footwear accessories.