Action Spelt Rice Wafers

Action Spelt Rice Wafers are a private-label snack product sold by Action, a prominent Dutch international discount retailer. The product, identified by barcode 8718964202355, falls under Action's private brand strategy, where products are sourced from various manufacturers across Europe to maintain competitive pricing. Action was founded in Enkhuizen, Netherlands, in 1993 and has grown into a major European retailer. Since 2011, the company has been under the ownership of 3i Group, a British multinational private equity and venture capital firm. The manufacturing typically occurs across multiple countries within Europe, depending on the specific supply agreements for their private label snacks.