Flyer E-bikes

Flyer is a pioneering Swiss brand that specializes exclusively in the development and production of high-quality electric bicycles. Established in the early 1990s, Flyer is credited with bringing the first series-produced e-bike to the European market, originally under the name 'Red-Flyer'. The brand is synonymous with Swiss engineering precision, reliability, and premium performance in the e-mobility sector.

Today, Flyer bikes are primarily manufactured at their state-of-the-art facility in Huttwil, Switzerland. Since 2017, the brand has been a key part of the ZEG (Zweirad-Einkaufs-Genossenschaft) portfolio. This ownership has allowed Flyer to maintain its premium Swiss identity while benefiting from one of Europe's largest bicycle dealer networks, ensuring its position as a market leader in the premium e-bike segment through 2026 and beyond.