Mevolution Keep It Clean Toothpaste

Mevolution is a private label brand developed by the Swedish pharmacy chain Apotek Hjärtat. The brand focuses on affordable, high-quality daily care products, including oral hygiene, skincare, and hair care. As a private label, it is designed specifically for the Swedish market and follows strict European safety standards for personal care products.

The 'Keep It Clean' toothpaste range is a core part of their oral care lineup, often manufactured within Sweden or the European Union to ensure local supply chain efficiency. Since Apotek Hjärtat is a subsidiary of ICA Gruppen, one of the leading retail companies in the Nordic region, the brand benefits from extensive distribution through both specialized pharmacies and ICA supermarkets. This ownership structure places the brand under the ultimate control of ICA Gruppen, which is headquartered in Solna, Sweden.