Roam luggage

Roam is an American travel brand that revolutionized the luggage industry by introducing the world's first fully customizable hard-shell suitcases. Founded by former Tumi executives, the brand focuses on direct-to-consumer sales, allowing travelers to choose specific colors for every part of their luggage, including the front and back shells, zipper, binding, and wheels.

Every piece of Roam luggage is built to order in the United States, specifically at their facility in Georgia. This domestic manufacturing model allows for high-speed customization and quality control that is unique in the premium luggage market. By assembling products in the USA, the brand maintains a shorter supply chain and can offer a high degree of personalization that overseas mass-manufacturers cannot easily replicate.

The brand remains an independent American entity, founded by Larry Lein and Charlie Clifford. It targets the premium segment of the travel market, competing with other luxury and design-focused luggage brands by emphasizing both its American craftsmanship and the unique ability for customers to express their personal style through their gear.