Etam lingerie and apparel

Etam is a prominent French brand specializing in lingerie, swimwear, and women's apparel. Founded in 1916 by Max Lindemann, the brand initially opened its first shop in Berlin before establishing its headquarters in France, where it truly flourished as a symbol of French style and femininity.

The manufacturing of Etam products is spread across several countries, primarily in Asia (such as China, Bangladesh, and Vietnam) and North Africa, following the standard global supply chain practices of large fashion retailers. Despite this international production, the design and creative direction remain firmly rooted in France.

Today, the brand is the cornerstone of the Etam Group (Groupe Etam), which remains a family-owned business. The Milchior family has maintained control of the company for generations, ensuring its growth into an international retail powerhouse while keeping its corporate headquarters in Paris, France.