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Citin is a value-driven brand specialized in household pest control and cleaning solutions, widely distributed across European retail chains like Action. The brand offers a range of insecticides, repellents, and cleaning agents designed for everyday domestic use, focusing on accessibility and efficacy.
The brand is owned by the Dutch company Yellow & Blue Investment B.V., which manages a portfolio of private label and budget-friendly household brands. While the brand has its roots in the Netherlands, manufacturing for the Citin range typically takes place across multiple countries to optimize supply chain costs, often involving facilities in both Europe and Asia to meet regional market demands. As of 2026, the brand remains under the stewardship of Yellow & Blue, maintaining its position as a staple in the discount retail sector.
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