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Crest is one of the world's most recognized names in oral hygiene, famously known for being the first toothpaste to receive the American Dental Association's Seal of Acceptance in 1960. The Crest 3D White line, which includes the whitening mouthwash shown, is designed to enhance smile aesthetics through stain removal and breath protection.
Originally launched by Procter & Gamble in the 1950s in the United States, the brand has grown into a global powerhouse. Manufacturing for the North American market is primarily conducted in the United States, though Procter & Gamble maintains a vast international supply chain to serve various regions.
The brand is owned and operated by Procter & Gamble (P&G), a multinational consumer goods corporation headquartered in Cincinnati, Ohio. As of 2025 and beyond, P&G remains the ultimate owner, managing Crest alongside other major household names like Oral-B, Tide, and Pampers. In Canada, the product is distributed through Procter & Gamble Inc., its local subsidiary.
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