Björn Borg apparel and footwear

Björn Borg is a prominent Swedish lifestyle brand that was born out of the sporting excellence and global prestige of the legendary tennis player Björn Borg. Launched in the late 1980s, the brand initially gained massive international recognition for its bold and innovative underwear designs, which challenged the traditional aesthetic of the time by incorporating vibrant colors and patterns. Since then, it has expanded into a full lifestyle range including sportswear, footwear, bags, and fragrances.

Manufacturing for Björn Borg products is primarily outsourced to third-party suppliers, predominantly in Asia (such as China and Vietnam) and parts of Europe (such as Turkey and Portugal), depending on the product category. The brand maintains a strong focus on sustainability and ethical sourcing across its supply chain. The brand remains headquartered in Stockholm, Sweden, and continues to be managed under the Björn Borg AB corporate umbrella, which is publicly traded on the Nasdaq Stockholm. It has maintained its independence and Swedish roots while growing into a global fashion powerhouse.