Rider sandals and slippers

Brand History and Evolution

Rider is a world-renowned footwear brand that specializes in high-quality casual sandals, flip-flops, and slides. Established in 1986 under the umbrella of the Brazilian footwear giant Grendene, the brand was initially designed to cater to the active lifestyles of athletes and outdoor enthusiasts. Its iconic designs quickly transitioned from athletic locker rooms to everyday street fashion, emphasizing durability, ergonomic comfort, and modern aesthetics.

Manufacturing and Global Reach

The production of Rider footwear remains deeply rooted in Brazil, where Grendene operates some of the most advanced footwear manufacturing facilities in the world. The manufacturing process is notable for its commitment to sustainability; Rider products are 100% recyclable and contain a significant percentage of recycled content. This focus on ethical manufacturing has helped Rider expand its distribution to over 100 countries across the globe.

Ownership and Corporate Structure

Rider is owned by Grendene S.A., one of the world's largest footwear producers. Headquartered in Sobral, Ceará, Brazil, Grendene also owns other prominent brands like Ipanema and Melissa. The company is publicly traded on the B3 stock exchange in Brazil and continues to lead the market through innovative synthetic material technologies and a robust international distribution network.