Rubicon RAW Energy Raspberry & Blueberry

Rubicon RAW is a high-caffeine energy drink brand designed to compete in the expanding functional beverage market. The brand was launched by A.G. Barr, the prominent Scottish soft drink manufacturer known for Irn-Bru. Rubicon itself originated in 1982 when it was founded by Naresh Nagrecha and Vishnoon Moorjani in the United Kingdom, initially specializing in exotic fruit juices for the Asian diaspora in the UK.

Today, the brand is fully integrated into the A.G. Barr plc portfolio. The manufacturing primarily takes place in the United Kingdom, specifically at A.G. Barr's production facilities. The 'RAW' sub-brand represents a strategic move from traditional fruit juices into the energy sector, leveraging Rubicon's long-standing association with exotic fruit flavors such as raspberry and blueberry. Management and strategic direction for the brand continue to be based in Cumbernauld, Scotland.