Living Proof Hair Care

Living Proof is a high-performance hair care brand that revolutionized the industry by applying scientific principles from biotechnology to cosmetic challenges. Founded in 2005 in Cambridge, Massachusetts, the brand was developed by a team of scientists from MIT along with industry experts to create patented molecules that solve common hair issues rather than masking them with silicones.

Today, Living Proof operates as a premium science-led brand under the ownership of Unilever, which acquired the company in 2017. The majority of their research and manufacturing continues to be based in the United States, maintaining their identity as a Boston-born innovation leader in the beauty space.