New Yorker fashion and accessories

New Yorker is a major European fashion retailer headquartered in Braunschweig, Germany. Despite its name, the company has no American roots; it was founded in 1971 by Friedrich Knapp in Germany. The brand targets a young, trend-conscious demographic through its private labels such as FSBN, FB Sister, Smog, Fishbone, and Amisu.

Manufacturing takes place in multiple countries, primarily within Asia (such as China, Bangladesh, and Vietnam) and Turkey, to maintain competitive pricing for the fast-fashion market. The company remains privately owned by the NEW YORKER Group Services International GmbH and operates over 1,100 stores across 45+ countries.