Woodstock Bourbon & Cola

Brand History and Production

Woodstock Bourbon & Cola is a prominent Ready-To-Drink (RTD) alcoholic beverage that is highly popular in the Australian and New Zealander markets. Although the packaging prominently features 'Kentucky USA' and 'Genuine Kentucky Bourbon Whiskey' to highlight the source of the core ingredient, the product itself is blended and packaged locally in Australia. The bourbon used in the mix is distilled and oak-aged in Kentucky, USA, before being shipped to Australia where it is combined with cola and bottled for distribution.

Ownership and Distribution

The Woodstock brand was originally established in New Zealand by Independent Liquor. In 2011, the brand was acquired by the Japanese beverage giant Asahi Group Holdings through its subsidiary Asahi Beverages. Today, Asahi Beverages manages the production and distribution of Woodstock across the Oceania region, maintaining its position as one of the leading pre-mixed bourbon brands in the market. The brand's identity is built on the heritage of American bourbon craft tailored specifically for the preferences of the Australian and New Zealand consumer base.