O'Neill Surfwear and Lifestyle Apparel

O'Neill is a legendary brand deeply rooted in surf culture, founded by Jack O'Neill in Santa Cruz, California, in 1952. The brand is famously credited with inventing the first neoprene surfing wetsuit, which revolutionized water sports by allowing surfers to stay in the water longer. Over the decades, it transitioned from a local surf shop into a global lifestyle icon encompassing surf, snow, and street fashion.

While the O'Neill family maintains deep roots in the brand's heritage, the global trademark rights are managed through complex licensing agreements. The worldwide rights (excluding the USA) were acquired by the Logo International group. Today, the brand is produced across a network of global manufacturing hubs to serve international markets, while maintaining its identity as the 'Original Californian Surf, Snow and Lifestyle Brand'.