Al Punto - DIA Potato Omelette (Tortilla de Patata con Cebolla)

Al Punto is a private label brand belonging to the Spanish supermarket chain DIA (Distribuidora Internacional de Alimentación). This specific product, a 'Tortilla de Patata con cebolla' (potato omelette with onion), is characteristic of ready-to-eat meals produced in Spain to cater to local culinary traditions.

Manufacturing for DIA's private labels is typically outsourced to specialized Spanish food processing companies like Elaborados Naturales de la Ribera, ensuring local production. DIA itself was founded in Spain in 1979 and has grown into a major international retailer. While the brand remains deeply rooted in Spain, its ownership has evolved; the company is currently controlled by the LetterOne investment group.