Vel Power Opvask Lemon dishwashing liquid

Vel is a longstanding dishwashing brand prominently sold in Denmark and the Nordic countries. Originally introduced by the American multinational Colgate-Palmolive, it has become a household staple known for its grease-cutting power. The brand's history is tied to the post-war era of domestic household convenience, with Vel being one of the first modern liquid detergents available to Danish consumers.

Today, Vel is owned and managed by the American consumer products giant Colgate-Palmolive. While it is a global brand in essence, production is carried out in various manufacturing sites across Europe to supply the Nordic market efficiently. The ultimate ownership resides in the United States, maintaining its position as one of the key players in the cleaning segment internationally.