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Licor del Polo is a historic Spanish oral care brand founded in 1876 by pharmacist Salustiano de Orive in Vitoria-Gasteiz, Spain. The brand became famous for its innovative formulas, particularly its 'Licor' mouthwash and gel toothpastes in bottle formats.
Although the brand has strong Spanish roots and identity, it was acquired by the German multinational Henkel in the 1920s. Today, it remains a pillar of Henkel's oral care portfolio in the Iberian market. While development maintains its Spanish heritage, manufacturing is integrated into Henkel's global supply chain, primarily centered in specialized personal care factories in Germany.
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