President's Choice Dishwashing Liquid

President's Choice (PC) is a prominent Canadian private-label brand that was introduced in 1984. It was created to provide a high-quality alternative to national name brands at a lower price point. Originally developed for Loblaw Companies Limited, it has grown into one of the most recognized consumer brands in the Canadian market, spanning from food to household cleaning products.

Manufacturing for PC cleaning products, such as this dishwashing liquid, primarily occurs within Canada through various third-party manufacturing partners that meet Loblaw's specific quality and environmental standards, such as the biodegradable formula noted on the label. As a private label, the production is decentralized across facilities that can provide the specific regional requirements for the Canadian market.

Ownership rests with George Weston Limited, a massive Canadian public company that controls Loblaw Companies Limited. The brand remains a staple across various retail banners including Loblaws, No Frills, and Real Canadian Superstore, serving as a core component of the company's retail strategy.