Senz home appliance

Senz is a private label brand primarily focused on home and kitchen appliances. It was developed to provide budget-friendly alternatives to major household brands while maintaining modern functionality.

The brand is owned by the Power International AS group, which operates a major retail network across the Nordics. While the brand is Nordic in origin regarding its conceptualization and design management, manufacturing is largely outsourced to specialized factories in Asia, particularly China, to ensure competitive pricing. The ownership and distribution are centralized through the Power group's headquarters in Norway.