DUER Performance Denim and Apparel

DUER is a Canadian performance apparel brand founded in 2013 to bridge the gap between technical athletic wear and fashionable everyday clothing. The brand is known for its proprietary fabric blends that offer stretch, moisture-wicking properties, and durability while maintaining the aesthetic of traditional denim and trousers.

Manufacturing for DUER products is primarily carried out through dedicated production facilities in Asia, specifically in factories that specialize in high-performance textile engineering. The brand maintains a strong focus on sustainable materials and ethical manufacturing practices, utilizing plant-based fibers like TENCEL in their specialized fabric technologies.

Directly headquartered in Vancouver, British Columbia, DUER remains an independent private company owned by its founders and investment partners. It operates its own flagship retail stores and distributes globally through high-end outdoor and lifestyle retailers.