Icebreaker outdoor apparel

Icebreaker is a pioneer in the performance apparel industry, renowned for its commitment to natural fibers, primarily merino wool sourced from New Zealand. Founded in 1995 by Jeremy Moon, the brand revolutionized the outdoor clothing market by introducing high-performance alternatives to synthetic fabrics. The company's focus on sustainability and ethical sourcing has made it a leader in the 'natural performance' category.

While the brand's heart and design origins remain in New Zealand, the manufacturing process is global. Production takes place in various countries, including China and Vietnam, where specialized facilities handle the intricate knitting and garment construction required for merino wool. In 2018, Icebreaker was acquired by the American apparel giant VF Corporation, joining a portfolio of iconic outdoor and lifestyle brands. This acquisition has provided Icebreaker with the resources to expand its global reach while maintaining its core philosophy of transparency and environmental responsibility.