Action This Body Butter is Bananas

Action's 'This Body Butter is Bananas' is a budget-friendly skincare product offered by the European discount retailer, Action. Known for its playful branding and banana aroma, this product is part of Action's private label skincare range designed to provide affordable beauty solutions. The manufacturing is typically localized within Europe, often in the Netherlands, to serve its vast retail network across the continent.

The brand 'Action' originated in the Netherlands in 1993, founded as a small store in Enkhuizen. It has since grown into a massive international retail chain. Today, the brand and the retail operations are owned by the British private equity firm 3i Group, which acquired a majority stake in 2011. This ownership has fueled the brand's rapid expansion across various European countries, solidifying its position as a leading non-food discount retailer.