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MUA Makeup Academy, often known as MUA, is a British cosmetic brand that launched in 2010. The brand gained significant popularity for offering high-quality, cruelty-free professional makeup products at an affordable price point. The Pro/Base range is one of their core product lines, specifically designed to offer long-wear coverage for makeup enthusiasts and professionals alike.
While the brand's creative direction, product development, and headquarters are based in the United Kingdom, manufacturing is primarily handled in China to maintain the brand's competitive pricing. The brand is currently owned by FB Beauty Ltd, a private company based in the UK that manages the international distribution and growth of the MUA label. MUA remains committed to its identity as a UK-born brand that focuses on inclusivity and vegan-friendly formulas.
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