Soft & Gentle Fresh Blossom Antiperspirant Roll On

Soft & Gentle is a well-established personal care brand specifically known for its range of antiperspirants and deodorants tailored for women. Originally launched in the United Kingdom in the 1970s by the American multinational company Colgate-Palmolive, it became a household name for gentle skin care and long-lasting protection.

In early 2012, the brand was acquired by Godrej Consumer Products Limited (GCPL), an Indian multinational consumer goods giant, as part of their strategy to expand into the European personal care market. Today, Soft & Gentle products are primarily manufactured in the United Kingdom, ensuring high quality standards and supporting local industries. The brand remains under the ultimate ownership of Godrej Consumer Products Limited, headquartered in Mumbai, India, and continues to be a staple in the UK hygiene sector.