Action Citronella Incense Coil

This Citronella Incense Coil is a private-label product distributed by the European discount retailer Action. This specific packaging is commonly found in Germany and neighboring European markets. The product is designed for outdoor use to repel insects using citronella scent.

The brand is owned by Action, a fast-growing non-food discount chain. While the brand is Dutch, the manufacturing of such hardware and chemical products typically takes place in China to maintain the brand's low-price positioning. The ultimate owner is the British private equity firm 3i Group, which has held a majority stake in Action for over a decade, overseeing its expansion across Europe.