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Sötma is a premium cider brand known for its fruit-forward Swedish style, often marketed particularly within the United Kingdom through specific retail channels like Lidl. The brand name 'Sötma' translates to 'sweetness' in Swedish, reflecting the traditionally sweeter profile of Scandinavian ciders compared to dry British varieties.
The product is manufactured in Sweden, leveraging the country's long-standing reputation for producing flavored ciders. It is specifically formulated to be both vegan-friendly and gluten-free, catering to modern dietary preferences while maintaining a standard 4.0% ABV.
Ownership of the brand is held by Lidl, the German international discount retailer. Lidl uses 'Sötma' as an exclusive private-label brand to compete in the craft and premium cider market segment, managing the distribution and marketing through its extensive European retail network.
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