Rexona Pure Fresh Deodorant

Rexona Pure Fresh is a popular deodorant brand marketed globally. Originally founded in Australia in 1908 by Alice Sheffer, the wife of SF Sheffer, who founded the Sheldon Drug Company, the brand has grown to be a household name in personal hygiene. In many regions, the brand is known by other names such as Degree, Sure, or Shield, depending on the local market.

Today, Rexona is owned by Unilever, a giant British multinational consumer goods company. As a global brand with a massive market presence, manufacturing occurs in multiple countries across several continents to meet local demand. Unilever maintains headquarters in London, United Kingdom, and oversees Rexona’s brand development, emphasizing innovations such as motion-activated technology. Local distribution is typically handled by regional Unilever subsidiaries.