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St. Moriz is a prominent self-tanning brand that originated in the United Kingdom. It was established with the goal of providing high-quality, professional-grade tanning products at accessible prices. Specifically, the Velvet Tanning Mitt is an applicator accessory designed to ensure a streak-free and smooth application of tanning mousses, lotions, and sprays.
The brand was originally developed and owned by HotHouse Beauty, a British company specializing in beauty and personal care products. In late 2021/early 2022, St. Moriz, along with other brands in the HotHouse Beauty portfolio, was acquired by the consumer goods giant Creightons PLC. Creightons is a well-established UK-based manufacturer and owner of beauty and wellness brands.
While the brand is British by origin and high-level management remains in the UK, the manufacturing of accessory items like the Velvet Tanning Mitt is typically outsourced to specialized manufacturers in China. This global supply chain model allows the brand to maintain high design standards while keeping products affordable for the mass market. Today, St. Moriz continues to lead the self-tanning category globally under the Creightons umbrella.
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