Rare Beauty True to Myself Tinted Pressed Finishing Powder

Rare Beauty was launched in 2020 by actress and singer Selena Gomez with a focus on inclusivity and mental health awareness. The brand quickly gained international recognition for its high-quality formulations and mission-driven branding through the Rare Impact Fund.

Products like the True to Myself Pressed Finishing Powder are typically manufactured in Italy, a global hub for high-end cosmetic production. Rare Beauty remains an independent company founded and owned by Selena Gomez, maintaining its headquarters in Los Angeles, California. The brand continues to be a major player in the prestige beauty market through global retail partnerships.