Made O'Meter
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Erno Laszlo's Shake-It Tinted Skin Treatment is a legendary product in the world of luxury skincare, famous for its unique dual-phase formula that balances and evens skin tone. The brand's history began in 1927 in Budapest, Hungary, when Dr. Erno Laszlo founded his eponymous skincare institute. Dr. Laszlo became renowned for treating high-profile clients, including European royalty and Hollywood icons like Greta Garbo and Audrey Hepburn.
Today, the brand is headquartered in New York, where it transitioned into a luxury beauty staple. While the brand has roots in Central Europe, the majority of its iconic formulas, including the Shake-It treatment, are currently manufactured in the United States.
In terms of ownership, the brand has been under the private equity firm CITIC Capital since 2017. As an international equity powerhouse, CITIC has supported the brand's global expansion while maintaining the prestige and specialized dermatological legacy established by Dr. Laszlo nearly a century ago.
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